Brand identity, who are you and what do you stand for?

I wanted to capture the honesty, dedication, and love within this family business that has shaped Lansing for over 50 years. During the photo shoot, I was impressed by how the owner, Mr. Eyde, deeply values and respects every member of his team, which I believe is the key to the success of the Sam Eyde brand. These photos were taken over time for a rebranding project. Along the way, I realized the importance of showcasing the Eyde corporate journey and incorporating their family heritage into the images, ensuring they are honored and valued for future generations.